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Mad week at MAD//Fest

Mad week at MAD//Fest The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne...

Gaming is green – here’s why…

Gaming is green – here’s why… Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the  digital ad ecosystem; however the delivery and...

Bem-Vinda, Bienvenida! AdInMo accelerates growth in Latin America

Bem-Vinda, Bienvenida! AdInMo accelerates growth in Latin America Manuela Pinho de Magalhaes joins Team AdInMo to lead Sales & Partnerships in the Region. The number of mobile game players in Latin America is forecast to increase by 18% to nearly 140 million users...

Programmatic Pioneering

Programmatic Pioneering Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the...

Sega and Rovio: A Match Made in Gaming Heaven?

Sega and Rovio: A Match Made in Gaming Heaven? Whether you consider yourself a gamer or not, you’re probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog...